NudeStix has named its first Chief Digital Officer. Robert Beredo is stepoing into the newly created role.

Beredo, an esteemed industry veteran, will develop and drive digital and e-commerce vision for both Nudestix and Nudeskin. He will also deliver sustainable topline growth.

Jenny Frankel, founder, NudeStix, says, “Nudestix is committed to our e-commerce hypergrowth and digital evolution by providing the ultimate brand experience to our digitally native community. This starts with the best-in-class digital leadership and vision that Robert Beredo can bring to our executive team as Global Chief Digital Officer.”

In his previous roles, Beredo has held the positions of Global Chief Digital Officer at L’Oreal Canada as well as over a decade of experience in Digital Strategy in the telecommunications field.  

Beredo comments, ”The Nudestix founders have built a beautiful brand with a strong community, putting the consumer first in everything they do. This is an incredibly exciting opportunity…Bringing best-in-class consumer experiences through leveraging the power of data, modernizing digital services for our consumers, and unlocking the potential of innovation will propel Nudestix forward in a digital-first world.”

Under Beredo’s direction, Nudestix and Nudeskin look forward to delivering world-class consumer experiences to our global customers, implementing an elevated digital, e-commerce and omni-channel strategy across both brands.